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Lassie Appeared at "Rescues on the Runway"
Over 5,000 show up to Believe and Walk Lassie lives in the modern suburbia, taking care of 8-year-old twins Zoe & Joe - plus a whole raft of funny and lovable animal friends. Every one of them has a knack for getting into trouble so Lassie's got more work on her paws than ever before. Each episode tells a self-contained story and is a fast paced action adventure providing Values like loyalty, responsibility, valour, sacrifice, perseverance, devotion and love. Joe & Zoe, their parents, friends, neighbours represent Human World and the Animal World is led by Lassie and features her closest animal friends who talk amongst themselves but never to humans. Lassie to appear at Stater Brother's Charities "Believe and Walk for A Cure" event October 4th, 2009
FYI: Lassie Is Immortal
Waaaaait aaaaaa minuuuuuutttte……. Did they just grab any collie and stick it next to her for a photo op?? No, that’s definitely the one and only Lassie, never mind. Amazing! Looks like she watched Father Time fall down a well, am I right?
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Great TV Moments Get USPS “Stamp” Of Approval Lassie will appear at the US Postal Service Event on August 11th unveiling the Early TV Moments 20 stamp set. Each stamp depicts the iconic moment from the shows, with Lucy and Ethel temping at a chocolate factory, Groucho's duck quacking at The Secret World and Lassie standing valiantly by accident prone little Timmy's side. The location is: The theatre hold 300 hundred people who will be seated by 10:30am. Also scheduled to appear are June Lockhart and Carl Reiner/Master of Ceremonies, and others.
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Lassie to appear at Stater Bros. stores to kickoff "Lassie's Natural Way" products
Lassie will be appearing at several Stater Bros. stores to kickoff "Lassie's Natural Way" products |
October 4th- Redlands, CA. (more info to follow) |
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Growing up Lassie
Coming soon! The Lassie Network takes you behind the scenes to watch Lassie growing up from puppy to international star! |
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Lassie helps present Emmy Award
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Indian animator DQ Entertainment (DQE) has joined up with Classic Media to coproduce a series based on Classic Media's canine character Lassie. Other partners include M6 in France, ZDF in Germany and other DQE affiliates in France and Ireland. | ||||||||||
Play with Lassie! |
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Artist Machteld Van Buren of Holland writes- "In the early 1990's I have made 8 large portrets of lassie as a installation about icons in art...I introduced lassie as a fine art icon... 4 of these works ended up in promenent dutch musea's...It was a trill to make them and thrue out amsterdam I'm still known for the dogserie.. hope you like them to...for me it is also a tribute to loyalty!." See his work at http://www.machteldvanburen.nl/pages/archief/archief.php |
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Lassie featured on
The Florence Henderson Show
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The Florence Henderson Show featuring Lassie aired on June 19th . This show features Lassie and Lassie's Silver Star "Gina", owned by Cathy of www.lassie.net. The show was shot over a year ago and has never aired before this telecast. See the show segment below: |
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Lassie visits Rin Tin Tin, Mayor Proclaims
Lassie and Rin Tin Tin Day!
Lassie joined Rin Tin Tin in Crocket, TX over memorial day weekend |
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Lassie poses with Proclaimation |
| Lassie enjoys a beautiful spring day at a nearby gazebo. | ![]() |
Lassie Visits Ace Collins,
author of "Lassie, A Dog's Life"
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While in Texas with Rin Tin Tin over Memorial Day weekend, Lassie, Carol and Cathy stopped by to see Lassie's favorite biographer, Ace Collins, and his family. Lassie also had great fun playing with Baby, Ace's 10th generation pup, and meeting Ace's son Rance Collins of RCC Productions. |
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Rance is just back from his latest production, "A Movie Musical" and is shooting "A Movie Musical II" this summer. Ace has just released his latest book "Sticks and Stones" In this pic Lassie seems to be saying to Rance- "Hey look, you have white feet too!" |
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World’s Most Famous Dog to Plug Drink on British TV
Highland Spring Water Is To Use Lassie In Advert Campaign: The world’s most recognised dog, Lassie is to star in a new advertisement campaign by Highland Spring called ‘Iconic Love’.
Featuring alongside other famous tender moments from films of the 1930’s and 1940’s, Lassie will feature in a new poster and press advertising campaign.
The posters show a black and white scene from Lassie Come Home (1943) where a young Roddy McDowall receives a bottle of Highland Spring from Lassie. The strap line used is ”Now, that’s true love”.
The ad campaign was released 5/18/09, with a billboard at the site of the 2012 Olympic village in east London.
Lassie and Rin Tin Tin to appear during seminar
Saturday May 23rd

Canine icons Lassie and Rin Tin Tin will get together for a special event to be held Memorial Day Weekend in Crockett, Texas. The world’s two most famous dogs have only met in person twice before; the first meeting took place 65 years ago and the duo got together again in 2005. (shown here)
Lassie, along with owner/trainer Carol Riggins of Canyon Country, California will travel to Texas for the annual Rin Tin Tin Puppy Reunion and ARFkids Training Seminar scheduled to be held in Davy Crockett Memorial Park in Crockett, Texas on Saturday, May 23 beginning at 10 a.m. Rin Tin Tin will be on hand with owner/breeders Daphne Hereford and Jan Hall as well as trainer Debra Hnath and photographer John Hnath to greet Lassie. In a special ceremony, Houston County Judge Lonnie Hunt will present a Proclamation to the canine duo declaring May 23, 2009 "Lassie and Rin Tin Tin Day" in the county. Cathy of lassie.net will be there too and bring back a full report and photos!
Growing up Lassie
Coming soon! The Lassie Network takes you behind the scenes to watch Lassie growing up from puppy to international star! |
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Lassie to be featured on
The Florence Henderson Show
June 19th at 10PM
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The Florence Henderson Show featuring Lassie will air on June 19th at 10PM . This show features Lassie and Lassie's Silver Star "Gina", owned by Cathy of www.lassie.net. The show was shot over a year ago and has never aired before this telecast. The Florence Henderson Show can be seen on the Retirement Living Channel. |
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Lassie visits Rin Tin Tin, Mayor Proclaims
Lassie and Rin Tin Tin Day!
Lassie joined Rin Tin Tin in Crocket, TX over memorial day weekend |
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Lassie poses with Proclaimation |
| Lassie enjoys a beautiful spring day at a nearby gazebo. | ![]() |
Lassie Visits Ace Collins,
author of "Lassie, A Dog's Life"
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While in Texas with Rin Tin Tin over Memorial Day weekend, Lassie, Carol and Cathy stopped by to see Lassie's favorite biographer, Ace Collins, and his family. Lassie also had great fun playing with Baby, Ace's 10th generation pup, and meeting Ace's son Rance Collins of RCC Productions. |
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Rance is just back from his latest production, "A Movie Musical" and is shooting "A Movie Musical II" this summer. Ace has just released his latest book "Sticks and Stones" In this pic Lassie seems to be saying to Rance- "Hey look, you have white feet too!" |
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World’s Most Famous Dog to Plug Drink on British TV
Highland Spring Water Is To Use Lassie In Advert Campaign: The world’s most recognised dog, Lassie is to star in a new advertisement campaign by Highland Spring called ‘Iconic Love’.
Featuring alongside other famous tender moments from films of the 1930’s and 1940’s, Lassie will feature in a new poster and press advertising campaign.
The posters show a black and white scene from Lassie Come Home (1943) where a young Roddy McDowall receives a bottle of Highland Spring from Lassie. The strap line used is ”Now, that’s true love”.
The ad campaign was released 5/18/09, with a billboard at the site of the 2012 Olympic village in east London.
Lassie and Rin Tin Tin to appear during seminar
Saturday May 23rd

Canine icons Lassie and Rin Tin Tin will get together for a special event to be held Memorial Day Weekend in Crockett, Texas. The world’s two most famous dogs have only met in person twice before; the first meeting took place 65 years ago and the duo got together again in 2005. (shown here)
Lassie, along with owner/trainer Carol Riggins of Canyon Country, California will travel to Texas for the annual Rin Tin Tin Puppy Reunion and ARFkids Training Seminar scheduled to be held in Davy Crockett Memorial Park in Crockett, Texas on Saturday, May 23 beginning at 10 a.m. Rin Tin Tin will be on hand with owner/breeders Daphne Hereford and Jan Hall as well as trainer Debra Hnath and photographer John Hnath to greet Lassie. In a special ceremony, Houston County Judge Lonnie Hunt will present a Proclamation to the canine duo declaring May 23, 2009 "Lassie and Rin Tin Tin Day" in the county. Cathy of lassie.net will be there too and bring back a full report and photos!
Welcome Home Lassie!
Lassie has returned from "across the pond"! After a few years in UK, Classic/Entertainment Rights has been sold to a US Company- Boomerang Media. The owners of Boomerang are no strangers to Lassie. In fact, they were with Lassie at Broadway Video back in 1995 when lassie.net first started, and Jerry Seinfeld's wife Jessica was our first contact. They stayed with Lassie up until the UK sale but saw the opportunity to bring Lassie back home under Boomerang. This is great news for Lassie and Lassie fans that have been hoping for new activities for Lassie. Stay right here at lassie.net for all the latest news on the official Lassie!
Lassie makes a surprise visit to Cesar Milan and lassie.net was there!
In four seasons and 100 episodes, Dog Whisperer With Cesar Millan has grown into a cultural phenomenon, from parodies on "South Park" to being a clue on "Jeopardy" to appearances on "Oprah" and the "Tonight Show" and Cesar's two New York Times best-selling books. And now the show celebrates its 100th episode with a grand reunion of many of the past guests - and their dogs - all in one place at one time! Cesar also hears congratulations from celebrity friends and past show guests, including Jada Pinkett Smtih, Patti LaBelle, Virginia Madsen, Ed McMahon and Daisy Fuentes. The episode also takes a look back at several fan favorite stories from past seasons, with an update on how the dogs - and the owners - are doing now. And back at the celebration, in addition to the red carpet arrivals for all the dogs from the past seasons, the party includes a pet trick contest and a special dual cake cutting - one cake for humans, and of course, one cake for dogs. Cesar is also surprised when his childhood idol, Lassie, makes a special guest appearance The 100th episode of the Dog Whisperer airs on National Geographic Channel on September 19th at 9PM ET/PT.
See photos from this event here
Lassie at at Cesar Milan's 100th Episode Cast Party- 9/17/08

Lassie on Florence Henderson Show has been rescheduled and air date TBA
On January 27 2008 , the World of Pets Expo presented Lassie!
For photos from the event, click here
New 1/08/2008-
NPR In Character: Lassie, the Perfect Dog
click here to listen! 
It's here! Lassie's Pet Vet is showing on a PBS station near you!!
Find your local station here
See clips from the show click here and here

Lassie Comes Home - Lassie rights revert to heirs of Eric Knight, or do they? What rights?
Shown at left-
Winifred Knight Mewborn (on right),daughter of Eric Knight and Betsy Mewborn Cowan (on left),granddaughter, at Pomona Pet Expo 1999 with Lassie 8
On Friday July 11, 2008 the press was full of reports that the rights for Lassie had reverted to the heirs of Eric Knight after this court judgement. . These reports left the incorrect impression for the layman that Classic Media had lost the Lassie trademark and that it had reverted to the Knight family. But Copyright and Trademark are different animals. Classic Media's larger rights were never at issue, and an agreement with the counterparty to the case has brought a complete resolution of the matter.
Classic Media's official statement
explains:
"With respect to the recent ruling regarding Lassie®, Classic Media is disappointed by the Ninth Circuit's decision. The case centered on a matter of non-exclusive copyright interest, however, we would note that while this narrow point of law was before the Court, Classic Media's trademarks and its rights to create, distribute and merchandise the Lassie-brand were never at issue.
Further, we are pleased to announce that the parties have independently reached complete resolution of all matters in the case, with Classic Media owning the exclusive 100% copyright in Lassie. Classic Media looks forward to continuing to bring the adventures of the world's most famous dog to audiences everywhere for generations to come."
Dog Days in LA article on "Lassie, the World's Most Famous Dog"
Lassie 10 Premieres! click here for details
Lassie makes TV Land/EW Greatest Icons List! click here for details
Arf! Lassie to Get Star on London's New Walk of Fame! Click here!
Upcoming appearances-
The one and only Lassie will be appearing at the World of Pets Expos in both MA and MD! Joining Lassie in MA will be "Timmy" (Jon Provost)
November 2 - 4, 2007 |
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January 25 - 27, 2008 |
09/15/07- Joan of lassie.net was at the Mid Atlantic Nostalgia Convention September 13-15th in Aberdeen, Md at the Clarion Hotel. On Saturday September 15th Joan gave a multimedia laced presentation entitled "Lassie, A Dog's Tale" that traced the Lassie legacy from the beginning to today's Lassie Pet Vet show. Joan talked about some of her personal memories, favorite collectibles and even had a special guest with her. Her booth had some great Official Lassie items and preview an episode of "Lassie's Pet Vet". See photos here
08/26/07- Cathy of www.lassie.net was at National Dog Day on Sunday, August 26th, 2007 from 10am to 6pm at Malibu Conference Center at Calamigos Ranch, 327 S. Latigo Canyon Road, Malibu, CA 90265. She was there with her Gina Bina Ballerina children's book and toys and had some great Official Lassie items and episodes of "Lassie's Pet Vet" for fans
08/02/2007- "Letters to Lassie" book coming soon!
7/22/07- Philly Burbs- Lassie is just like any other dog
7/16/07- Chicago Tribune- Lassie's Vet teaches PBS viewers new tricks.
7/07- Veterinary Pet News- New Television Series for Lassie
6/25/07- Scholastic News- Lassie's Pet Vet. Kid reporter gets a lesson in pet care
6/8/07- WBZ- Born to Perform- Interview with Carol Riggins
3/4/07- All Pets Radio talks with Lassie's Agent John Frasier about Lassie's current events
Also see the Press section for more news and releases!
























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